前途汽车品牌体验中心落子苏州 营销蓝图勾勒清晰
QIANTU Opens Experience Store in Suzhou as Nationwide Marketing Network Takes Shape
2018.10.14

【2018年10月14日,苏州】10月14日,前途汽车品牌体验店——“前途驿”落子苏州并正式开张营业,这标志着前途汽车覆盖北京、上海、广州、成都、苏州等全国五城的营销网络已初步搭建完毕,从而进一步夯实前途汽车服务用户的能力。

作为前途汽车的品牌名片之一,前途驿体验中心致力于为消费者提供融汽车、思想、文化、社交为一体的“智趣思享空间”。如今,分布于北京、上海、广州、成都、苏州等五城的前途驿逐步由点成面,勾勒出辐射华北、华东、华南以及西南等地的营销蓝图,从而为用户打通了一条了解前途汽车、纵享智趣交汇的便捷通道。当天,苏州前途驿举办了首期“前途驿乐享会”,著名古琴艺术家巫娜及青年戏曲男旦演员董飞受邀在店内举办「古韵新声」专场音乐会。两位艺术家通过对经典艺术的细腻演绎,诠释前途汽车与古典艺术的交融之美,为前途汽车用户呈现一场“智取思享”的艺术对话。

      毗邻生产基地  浸染原汁原味的前途文化

      与其他四座坐落于城市中心区的前途驿体验店不同,苏州前途驿将地点选择在前途汽车苏州生产基地园区内,从而赋予其更加原汁原味的前途汽车品牌文化氛围。在苏州前途驿内,用户可切身感受到前途汽车专注造车的孜孜追求以及为践行“造一部好车”庄重承诺的不懈努力。在苏州工厂内,前途汽车建设了世界第二条、全国首条碳纤维生产线以及国内首条全铝合金框架式车身生产线,这些无不昭示着前途汽车强大的研发实力以及“先天下之行而行”的品牌理念。

步入苏州前途驿店内,一个具备多元功能的复合“思享空间”呈现在眼前。为更好为用户提供一个“智取思享空间”,苏州前途驿打造了前途汽车品牌展示区、“前途驿”会员活动区两大板块,提供产品展示、电动车文化展示、艺术策展、主题书店、咖啡厅和多功能活动空间等功能。前途汽车首款量产车——前途K50摆放于一层大厅中央,让消费者领略前所未有的纯电“驾趣”之美。

彰显非凡驾趣  体验前途K50的不凡实力

作为中国首款纯电动城市跑车,前途K50无疑是前途驿最为引人瞩目的主角。“为城市打造,因驾趣而生”,前途K50将日常驾驶乐趣视为灵魂,打造“驾趣之美”。前途K50车身全部采用新型复合材料,由全铝合金框架和碳纤维覆盖件共同构成。为保证高效的动力输出,前途K50搭载前后双电机四驱系统,0-100公里加速仅需4.6s,最高时速达200km/h,综合工况续航里程达到380km。为打造超跑级的操控性能,前途K50前后均搭载双叉臂悬架系统和双稳定杆结构,底盘经过英国米拉公司专业调校,并配备顶级跑车的布雷博四活塞卡钳、19寸锻造铝轮毂搭配倍耐力赛道级轮胎,为前途K50的赛道级品质提供可靠保障。

       “先天下之行而行”的核心品牌价值让前途汽车与时代进取者天然连接在一起。如今,前途汽车首款量产车型前途K50已经上市销售,并接受官网预订。全国补贴后统一售价为68.68万元,提供“0利率和超长期限、超低利率”等金融购车政策。针对个人新购车用户提供“四项终身服务”,免除用户使用电动汽车的后顾之忧。未来,随着渠道布局的日趋完善,前途汽车将为更多用户提供深入了解前途汽车品牌文化的平台。

聆听古韵新声  触碰经典艺术的思享之美

10月14日,苏州前途驿首期“前途驿乐享会”与前途用户邂逅于此。著名古琴艺术家、前途驿荣誉会员巫娜以及她的朋友国内昆曲男旦复兴第一人、青年戏曲男旦演员董飞举办「古韵新声」专场音乐会,打造一场经典艺术与现代思潮相互激荡的乐享盛宴。

两位艺术家通过对经典艺术的创新演绎,为经典艺术赋予崭新的演绎方式。这和前途汽车通过电动汽车对“驾趣”的重塑巧妙契合,彰显出“先天下之行而行”的先锋格调与探索精神。后续苏州前途驿也会定期举办智趣沙龙线下交流活动,与消费者交流分享前沿文化的声音。

未来,随着渠道布局的日趋完善,前途汽车将为更多用户提供深入了解前途汽车品牌文化的平台。

[SUZHOU, October 14, 2018] Qiantu Motor opened today its brand experience store - QIANTU LOUNGE - in Suzhou, the fifth in its fledgling nationwide marketing network with the rest in Beijing, Shanghai, Guangzhou and Chengdu, to further enhance its customer service capacity. 

As one of the signature features of QIANTU, the QIANTU LOUNGE serves as a “smartly entertaining space for sharing of novel ideas”. With experience stores in five cities including Beijing, Shanghai, Guangzhou, Chengdu and Suzhou, Qiantu Motor has established a nationwide marketing network covering regions such as North China, East China, South China and Southwest China, so that consumers across the country have a convenient nearby platform to experience the QIANTU brand and its cars. In celebration of the opening of the Suzhou store, the first “QIANTU LOUNGE & Joy Together” event, in the form of an exclusive concert called “Old Tunes & New Voices” given by famous Chinese zither player Wu Na and opera actor Dong Fei, was held at QIANTU LOUNGE Suzhou. The concert, with the two artists’ masterful performances of classical pieces, gave a compelling expression to the beautiful marriage of Qiantu Motor and classical arts and presented an intellectually stimulating dialogue on art for participants.  

       Located in the vicinity of Qiantu factory

       Unlike the QIANTU LOUNGEs in other four cities, QIANTU LOUNGE Suzhou is located in the Qiantu Motor’s production base in Suzhou and is therefore endowed with a more authentic flavor of QIANTU’s brand culture. At QIANTU LOUNGE Suzhou, visitors can genuinely feel the unrelenting efforts of Qiantu Motor to honor its promise to “build a high-quality car”. In its Suzhou factory, Qiantu Motor has established the world’s second, and China’s first, carbon fiber production line and China’s first aluminum alloy vehicle frame production line, underscoring the company’s powerful R&D capacity and its brand slogan of “Evolution in Motion”. 

The QIANTU LOUNGE Suzhou is a modern multifunctional space. To provide visitors with a “smartly entertaining space”, it consists of two modules, i.e. QIANTU brand exhibition zone and QIANTU member zone, with functions including product display, electric car gallery, art exhibition, theme bookstore, café and multifunctional activity space. Qiantu Motor’s first production car, the QIANTU K50, is showcased at the center at the ground floor, and demonstrates to visitors the unprecedented beauty of pure electric driving pleasure. 

QIANTU K50 for extraordinary driving pleasure

         As the first pure electric city roadster in China, the QIANTU K50 naturally is the biggest highlight at the QIANTU LOUNGE. “Built for city and born for driving pleasure”, the QIANTU K50 has everyday driving pleasure as its soul and offers an enchantingly beautiful driving experience. Its body comprises an all-aluminum frame and carbon-fiber covered parts, all in new composite materials. To ensure efficient and robust power output, the QIANTU K50 has a front and rear dual electric motor based all-wheel drive system that accelerates it from zero to 100 km/h in only 4.6 seconds with a top speed of 200km/h and an overall battery range of 380km. To deliver a super sportscar performance and a quality worthy of the racetrack, the QIANTU K50 has double wishbone front and rear suspension, a dual stabilizer structure and a chassis calibrated by British vehicle-testing company Mira, in addition to desirable features found in top sportscars such as Brembo 4-piston brake calipers and 19-inch forged aluminum wheels with Pirelli tires. 

       Qiantu Motor’s core brand value of “Evolution in Motion” naturally unites it with pioneers of the times. Its first production model, the QIANTU K50, has gone on sale and can be ordered on its official website with a nationwide uniform subsidized price of RMB686,800 and attractive auto finance plans, including zero interest, ultra-long-term and ultra-low interest options. Qiantu Motor offers “four permanent services” - permanent free warranty, permanent free maintenance, permanent unconditional free data use, and permanent free roadside rescue - for individual buyers to make their electric car ownership worry-free as well as pleasurable. As its marketing network increasingly matures, Qiantu Motor will provide more users with a platform to know about and experience its iconic products and brand culture. 

Ancient tones in new voices to please intellectually as well as artistically

On October 14, the first “QIANTU LOUNGE & Joy Together” event was held at QIANTU LOUNGE Suzhou. It took the form of an exclusive concert called “Old Tunes & New Voices” given by famous Chinese zither player and QIANTU honorable member Wu Na and her friend opera actor Dong Fei, presenting an intellectually stimulating feast of classical arts and modern thought. 

With their innovative performances, the two artists demonstrated how classical pieces can be presented in new ways with surprisingly good effects. The underlying thinking concurs well with Qiantu Motor’s avant-garde style and trailblazing spirit of “Evolution in Motion”, which reinvents the driving pleasure of electric cars. The QIANTU LOUNGE Suzhou will hold more smartly entertaining and intellectually stimulating salon events on a regular basis to communicate with consumers and share with them voices at the cultural vanguard.